WORK HISTORY
Texas Biomedical Device Center at The University of Texas at Dallas
Communications Manager
(August 2016-March 2023)
Creative Director/Project Lead for UTD's Texas Biomedical Device Center. Responsible for developing the Center's brand.
- Develop, establish and maintain marketing strategies to meet organizational objectives
- Connect and coordinate with influential media outlets and journalists to place stories about company news and other initiatives
- Create valuable and engaging written content regularly to grow the company’s footprint
- Build and manage the center’s website while proactively presenting new ideas to improve website experience for prospects, leads, and customers
- Build strategic relationships and partner with key industry players
- Monitor and report on effectiveness of marketing communications
- Create flow diagrams, user experience and user interface guidance for app development
- Produce technical illustrations and photography for use in publications, presentations and the web
- Participate in clinical trial activities including responding to patient inquiries, developing training materials and user documentation and recording clinical trial activities
- Produce professional quality instructional and marketing videos including script writing, interviewing, video production, video editing and video graphics
- Manage a large portfolio of marketing and technical communication materials
Accomplishments
- Rebranded the Center: new logo, redesigned website and newly developed marketing materials. Saw 95% increase in page views during the first 3 months.
- Developed a social media presence, increasing traffic to the website by 120% in the first 3 months.
- Established successful partnership with the Perot Museum, participating in lectures, Engineer's Week and Social Science.
- Featured in D Magazine's Best Doctors in Dallas, 2016, CBS 11 News, Wall Street Journal, WebMD and more.
The University of Texas at Dallas
Web Designer & Front End Web Developer
(January 2012-August 2016)
Creative lead on design and development of complex, responsive websites, including the universities highest traffic pages. Creative lead on design and development of responsive mass email. Web redesign project management.
- Successfully design, develop and test responsive websites including producing site structures and project management
- Transform basic HTML mass emails into responsive, mobile-friendly email campaigns that are compatible across 40+ email clients and devices
- Work collaboratively with the UT Dallas Web community to enhance brand awareness and to improve overall design quality
- Experience with vendor searches and conversions
Accomplishments
- Refreshed mobile-friendly home page, taking it into the top 10 most visited pages on the UT Dallas website
- Visits increased 105% after redesign of UT Dallas Glimpse of Graduation website
- Readership increased to 65,000 after redesigning the UT Dallas News Center website and daily HTML email with 60,000+ readership
The Dallas Morning News
Web Designer/Interactive Designer
(August 2007 – January 2012)
Timeless Medical Spa
Graphic Designer/Marketing Director
(October 2006 – August 2007)
Dallas Observer
Production Manager
(December 2004 – October 2006)
(February 2004 – December 2004 attended UT Dallas full-time)
The MedLeh Group (now Consilio LLC)
Graphic Designer
(September 2001 – February 2004)
Children’s Medical Center of Dallas
Graphic Designer
(March 2001 – September 2001)